Food from Britain has urged British suppliers to exploit growing opportunities in international own label.

At the PLMA&'s World of Private Label in Amsterdam, Sandra Sullivan, head of exhibitions and events at FFB, said UK companies were well placed to serve retailers on the Continent.

She added: &"There is a great mix of experience in British companies. Many have a lot to offer and should take advantage of these opportunities.&"

PLMA research services manager Jeff Freeman said: &"A lot of retailers look to the UK as a model for what private label can do, particularly in fresh foods.&" He said PLMA research showed that own label accounted for 41.8% of UK grocery market volumes. In many categories, own label was growing faster in value than volume.

Elizabeth Paterson, international research manager at Weetabix, said that shoppers were increasingly seeking premium own labels, with rising interest in higher value products.