The Department of Health is re-examining the regulations on tobacco advertising following criticism from trading standards officers that they are vague.
The Grocer recently reported that Hackney Trading Standards was forced to drop a case against supplier Gallaher after complaints over a Formula One article in Maxim magazine (January 31, p14). Campaign group ASH complained the feature was “plastered” with branding. In addition, officers in Bristol are still pursuing a complaint made last September that Imperial Tobacco could be infringing the law by inserting historical ad cards into Superkings packs.
The Trading Standards Institute recently called for a review by the government.
A DoH spokeswoman said: “We don’t know how long the review will take.”