Cadbury is launching a value' 20g version of its Dream adult white chocolate bar.
Targeted at consumers with smaller appetites or adults looking to give smaller portions to children, the bar comes in a thin tablet format sporting the usual Dream wrapper.
Priced at 15p each, Cadbury hopes the format will add to the £1.5m monthly sales it says the brand is currently generating.
Customer relations director Chris Morgan said: "Dream was our first entrance into white chocolate, totalling £11.7m in retail sales in its first 12 weeks."
Meanwhile, Cadbury is running a 25% extra free spring promotion across five brands ­ Double Decker, Picnic, Twirl, Crunchie and Wispa Blue.