Soft drinks giants Coca-Cola and PepsiCo will pledge to stop targeting under-12s with advertising by the end of the year in a bid to tackle childhood obesity.

The companies will make the pledge at the World Health Assembly, the annual meeting of the World Health Organisation, in Geneva this week, according to the Financial Times.

Other international soft drinks companies are also likely to endorse a new marketing code set to be unveiled by the International Council of Beverages Associations, the paper added.