Food and drink pioneer Nutrinnovator Holdings is developing a new heart-healthy thirst quencher.
The London-based company, which has already made a name for itself in savoury cereal bars under the Altú banner, has joined forces with functional food researcher Provexis for the venture.
Together, they hope to launch a market-first juice drink containing CardioFlow, a patented natural fruit extract which they claim has been proved to benefit circulation.
Stephen Moon, MD of Nutrinnovator, said the juice-based beverage had a novel and supportable heart health claim. “Consumer demand for genuinely healthy products is increasing strongly.”
He said the drink would be available in the UK in spring.