More and more consumers are swayed by price rather than brands according to 89% of the young grocery managers surveyed for our Reader Panel.
Some 81% of IGD’s Leading Edge membership said there was growing commoditisation across more grocery categories. Just over half (53%) felt retailers were playing a role in this, saying own label was driving value out of grocery.
Only 29% felt suppliers and retailers were working together to maximise category value, and 64% said not enough was being done to tackle commoditisation.