The Webb Group is planning to extend partnerships with major retailers and the c-store sector after securing new private equity backing.

The company, which owns home entertainment company ChoicesUK, has been acquired by UK-based private equity fund Endless, which is providing up to £15.5m of investment.

It already has partnerships with Wilkinson and Welcome Break and supplies home entertainment to more than 4,500 retail outlets.

“The funding package we are providing will allow the business to offer a strong service proposition to its existing customers and will provide a platform to exploit some exciting new growth opportunities,” said Mathew Deering, investment director at Endless.