Top manufacturers will conduct up to half their buying on the internet via auctions and e-tenders before the end of the decade, the boss of e-marketplace CPGmarket has predicted.
Chief executive officer Marie-Pierre Rogers said more than E2bn of business has been handled on CPGmarket's auction platform to date, with member savings averaging between 10-15%.
While manufacturer-led exchange Transora has concentrated on data cataloguing and synchronisation, said Rogers, CPGmarket has focused on putting fmcg companies in touch with potential suppliers, optimising procurement and automating the electronic exchange of documents between trading partners, such as purchase orders and advance shipping notes.
Membership gives fmcg buyers access to a database of more than 5,000 potential suppliers of raw materials, packaging, machinery and services.

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