More than 100,000 copies of Industry Standard ­ the new weekly e-commerce magazine ­ will be distributed this week throughout London. This sampling programme is part of a major launch campaign designed to promote the title's UK debut on Thursday. The special preview issue is designed to target business professionals who will make up the Industry Standard readership. Copies are being distributed at key railway stations in the week before the launch with a further 70,000 copies inserted into Friday's issue of the Evening Standard. Industry Standard will be on sale every Thursday, priced £1.95, and distributed by MarketForce. {{CTN }}