Healthy snack bar producer Eat Natural has embarked on a £1m marketing campaign, its biggest brand support package to date.

The activity, which includes advertising in

consumer and trade press - a first for the company - kicks off in May to coincide with it's 10th birthday celebrations.

Sampling will take place across spring and summer, focusing on a 'nice days out' theme, and aims to attract one million new consumers to the brand.

The increased spend will also support the Eat Natural brand's extension into new areas later this year, as well as plans to improve the existing range of fruit bars.

The company said it expects to grow sales by 30% over the year on the back of the activity.

"The increased marketing spend is aimed at building greater awareness of the brand, as well as capitalising on a growing demand from new consumers for great tasting, healthier foods made from natural ingredients," said Harriet Gregory, head of NPD.

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