Growing environmental concerns will drive the UK's cleaning products market towards a more Continental way of doing things, according to Miles Roberts, chief executive of own-label household goods manufacturer McBride.

Speaking as McBride reported a 5% increase in half-year pre-tax profit to £15.6m for the six months to 31 December 2006, with sales up 3% to £278m, Roberts said manufacturers were taking responsibility for their impact on the environment.

"The industry is doing the right things. Dishwasher tablets is an example - their weight has reduced significantly. UK consumers are responding and there's a lot of mileage in being eco-friendly.

"UK packaging tends to be heavier than on the Continent, and there's a big difference between us and places such as Germany. When you buy fabric conditioner there you pay a deposit, which is refunded when you take the bottle back to be recycled.

"I'm sure over the next 10 years this will be common and the bottles will be lighter and reusable."

Roberts said premiumisation was also a major trend. "We're seeing private label take share from brands and a drive towards premium. We are prepared for more premium products and growth."

McBride said this week it had acquired Italian own-label household cleaning manufacturer Dasty Italia for £19.3m.