Egg sales rode the media storm surrounding avian flu last month - and even registered growth.
TNS figures for the four weeks to November 6 show that poultry meat sales fell 6.1% to £263m year-on-year as the country became alarmed by the spread of bird flu (The Grocer, November 26, 2005).
However, during the same period, value sales of eggs rose 1.5%, compared with the same period in 2004, to £39.6m. Volumes held steady.
British Egg Industry Council deputy chairman Andrew Joret stressed that producers would not be complacent. “We are liaising with Defra to ensure the industry is best prepared should the risk heighten. Shoppers should continue to follow normal hygiene procedures.”