Pernod Ricard has sold Irish distribution giant BWG to private equity group Electra Partners Europe for 1220m, subject to regulatory approval. Electra will run BWG in partnership with a management buyout team headed by BWG chief executive Leo Crawford. He said: "All our businesses are fundamentally sound. We are committed to growing them as we get back to business after a long sale process. We are very excited about Bargain Booze which now has 300 franchises. We're also very pleased with Appleby Westwood." He said an early priority will be to put new management in place at BWG Wholesale, acquired just before Pernod Ricard put BWG on sale. Rupert King, director of Electra partners Europe, said: "BWG Group meets all our criteria. We are looking forward to working with the board to drive the businesses forward." As part of the deal, Electra is buying Newhill which owns 115 Spar stores in the Republic of Ireland. BWG owns franchises to retail brands including Spar and Mace in Ireland through BWG Foods and Mace in Northern Ireland through J&J Haslett. {{NEWS }}