A premium packaged spirit has been launched this week specifically to take advantage of the England football team's qualification for the World Cup next year.
Soccer Ice Limited has been created by former Bass sales director David Gallon to market the Soccer Ice range.
He is making the most of England's recent victory against Germany with a buy five get one free launch deal.
{{DRINKS }}
Recommended for you
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
Related articles
NewsAsda’s milk premium to farmers cut by 20%
Asda cut the premium paid to its liquid milk supply group by 20% despite insisting the milk price war would not come at the expense of its dairy farmers, The Grocer can reveal. One week before it slashed its retail milk prices, Asda...
- News
Arden adds Italian biscotti to fine foods line-up
Arden Fine Foods has added a premium Italian range to its biscuit and bakery line up. The Arden Amici range comprises four products: Soft Amaretti; an Almond and Chocolate Chunk Biscotti; and two Cantuccini variants, chocolate Chunk and Almond (rsp: 2.19).
- News
350 jobs go as Uniq axes desserts business
Chilled foods group Uniq is exiting its everyday desserts business following a strategic review. Despite identifying significant potential savings in the cost-sensitive category earlier this year, Uniq said today it would focus on its growing premium dessert and Muller/Cadbury desserts business.
More Topics
- News
Grocery gets behind the NHS MissingType blood donation campaign
You won’t miss it when you give it; but patients could miss it if you don’t.
- Analysis & Features
Grocery's global gold winners
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
- News
Recipe box schemes and packaging waste: leading operators set out their policies
Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
No comments yet