WD-40 is poised to unleash a new heavy duty hand cleaner onto the UK market. The product, called Lava, is already established in the US and will be launched to the consumer next February. It is pitched at people who get dirty hands doing their job, such as builders and mechanics, and is currently available to the trade and professionals. It claims to get rid of all kinds of stains including paint, ink, grease and soil, and contains moisturisers to keep hands soft. The consumer launch will particularly target gardeners and motorists. Lava comes in three formats: the Lava Bar, Lava Liquid Hand Cleaner and Lava Hand Cleaner Towels. {{P&P }}