Massive growth in the popularity of hot and spicy food has pushed the ethnic food market to the brink of the £1bn turnover mark for the first time. Latest figures from TNS Superpanel put the ethnic food market at £908m, excluding frozen ethnic meals, and growing at 13% year on year. All sectors are in growth, the strongest being accompaniments and snacks fuelled by consumers buying these add-ons to try and recreate the restaurant experience at home. Chilled ethnic ready meals are also enjoying massive growth. The Thai sector alone is up 50%, while Indian and Tex-Mex are up 24% each. The only flat part of the market is Indian cook-in sauces where value has fallen to 0.6%, but this is due to heavy promotional deals and aggressive pricing which has reduced the value of the category, rather than consumers defecting to other alternatives. l Focus on Ethnic Food, p35. {{NEWS }}