National Geographic, the world-wide chronicle of man's progress, has been listed the second most read international magazine, in a recent European survey. The European Opinion Leaders Survey, conducted by Ipsos-RSL, found that The Economist led the way with 30% of those questioned being readers, while National Geographic was read by 23% of those taking part. Time took third place with 19%. Those questioned included senior executives in Europe's top 750 companies, diplomats, scientists, academics and editors of Europe's quality media. Jim Kite, world-wide research director at Universal McCann, one of the survey's sponsors, said: "This research will provide us with essential tactics on how to communicate with the most important, but media elusive, European citizens." National Geographic distributor Seymour recommends retailers to position it at the heart of the news and current affairs sector, alongside The Economist and Time. {{CTN }}