This year’s European Sandwich Show kicks off today in Paris with over 150 exhibitors.

Together with Food From Britain agencies in France, Holland, Germany and Italy, the show has been developed to give visitors the opportunity to see the latest ideas and to give them the latest market information.

Show director David Wilkins said: “In the UK, the sandwich industry is relatively mature and some companies specialising in sandwich-related products are really developing their potential in Europe.”

A comprehensive programme of seminars are due to be presented by key industry speakers covering topics such as snacking trends, the European market, the evolution of consumer demands, nutritional issues and packaging innovations.