Europeans are increasingly opting for soya-based alternatives to dairy and meat products, according to research from Prosoy.
The research indicates that in 2003 the market for soya-based drinks and desserts and also for meat-free and tofu products, reached a value of E1.5bn in Europe.
The market had already grown 10% in 2002 compared to the previous year, and double figure growth appeared again for 2003. It is expected to continue in this vein until at least 2006.
“The demand for soya-based milks, yogurts and desserts is growing as a result of changes in lifestyle, growing food intolerance and allergies, as well as the positive health image of soya,” comments Gerard Klein Essink, senior researcher at Prosoy Research & Strategy.
Over 130 new products within this market were launched in 2003 in Belgium, France, Germany, Italy, The Netherlands, Spain, Sweden and the UK, according to Mintel’s Global New Products Database (GNPD).