Ye Olde Oak is teaming up with blockbuster movie Ice Age for an instant win on-pack promotion on hot dogs. Starting this week, 560g packs of Giant and 400g packs of American and Premium Hot Dogs feature the film's characters and carry the chance to win a family holiday to Iceland. Other prizes include cinema passes and Ice Age goody bags. Marketing manager James Wareing said the idea was to "build associations with family entertainment and establish links with future purchasers". {{P&P }}