To celebrate Evian's annual detox campaign and the start of the new year, Danone Waters is delighted to give away two outers of specially branded 50cl Evian Detox to five lucky retailers.
Evian's hugely successful detox campaign is back for the start of 2008 for the eighth year running, with a marketing spend increased by 15% to £1.5m. The Evian detox campaign capitalises on consumers' start-of-year health drive. The campaign will touch consumers through a variety of media touchpoints including outdoor and press.
Detox 08 will communicate on the purity of Evian and the role it plays within body renewal, as 60% of the human body is made up of water.
Steve Flanagan, category strategy manager at Danone Waters, says: "Bottled water continues to drive the soft drinks market and is predicted to continue to do so. Throughout January, bottled water provides one of the only growth areas for soft drinks in-store - with 91% of this growth coming from plain water.
To be in with a chance of winning the outers, send the form in!