British exporters are well placed to benefit from an explosion in demand for ethnic and healthier food products, suppliers at this week’s Anuga trade show in Germany said.
Announcing a £2m cash boost to promote the quality regional food and drink sector abroad, food and farming minister Lord Bach praised the quality of British exhibitors and said the government was keen to see exports grow, particularly to the European Union.
“I am delighted to see so many British companies here at Anuga in so many fields and sectors. The standard is very high and exhibitors seem to be very confident.”
While other countries focused on traditional products, such as pasta and olive oil for Italy, the 63-strong Food from Britain section was a real cornucopia of world cuisine with Indian and Oriental brands putting on a strong show.
British brands such as Hovis (RHM), Britz Crisps and Baxters all reported strong interest, particularly from Scandinavia, Australia, South Korea and Japan.
>>p72 Anuga 2005 Exhibition Review