Corona Extra has taken over as headline sponsor of the World Superbike Championship and is maintaining its sponsorship of the Suzuki Team Alstare.
Nigel McNally, sales and marketing director at Charles Wells, the distributor of the brewed-at-source lager, said: “Corona Extra is synonymous with the World Superbike Championship and this major sponsorship brings tangible benefits to national accounts and independents in both the off and on-trade sectors.”
Corona Extra is the UK’s seventh biggest-selling premium packaged lager [ACNielsen]. UK head Angel Carcia Gomez said: “The TV exposure has been a driving force behind our UK growth.”