US supermarket chain Albertson's is developing a new store format dedicated to the Hispanic market. Ranges targeting Hispanic consumers have proved so successful in its stores, the Idaho based company has set up focus groups to determine the best range, look and location for a dedicated format. The research will be put together with data Albertson's has been collecting through sales analyses and third party studies exploring the buying habits of US ethnic groups. Recent research by Coca-Cola (The Grocer, May 11, p12) revealed retailers with targeted marketing strategies for African American, Hispanic, and Asian-American customers were seeing a clear commercial advantage. {{NEWS }}