Premium snacks company the Fabulous Bakin' Boys has added four new regional managers to its national sales force. The appointments come as the company gears up to expand its UK distribution and product ranges. Peter Piearcey, who previously worked for Cakes for the Connoisseur, will be northern England sales manager. Barbara Sheen, who joins from Cadbury Trebor Bassett has responsibility for the north west of England. Adeel Anwar, moves from Müller Dairy (UK) to take on the London area. The new manager for the north Midlands is Mark Evans, previously from Manor Bakeries. Sales director Jon Frank said: "The new recruits are one vital element of this major step forward for the Fabulous Bakin' Boys. "We aim to treble our business and distribution over the next five years." {{PEOPLE MOVES }}