Regional food and drink groups in the north west have launched a multimillion pound campaign to promote regional products.
The North West Fantastic Foods Partnership is the result of collaboration between groups such as Made in Cumbria and North West Fine Foods.
The NWFFP is working with The Grocer Top 50 member Booth’s on its regional ranging.
NWFFP chairman Lorna Tyson said: “With the popularity of food tourism, it is timely to showcase north west talent.”