Farmers are swapping hops for herbs, according to newspaper reports today.
Farmers in the south of England are apparently choosing to grow lavender and other herbs to supply the booming essential oils market.
The decision to change crop has also been influenced by the decline in demand for hops used in the making of beer, which has been caused by an over-supply of hops form increased production in countries such as America, Germany and China.
The process for making beer has also become more efficient and therefore uses fewer hops, which has meant that the area of land required to grow them has dropped by 40% over the past 6 years.