The Food Chain Centre has launched a benchmarking starter pack for farmers - the first of four key projects designed to drive efficiency in the food chain through the more effective flow of information.
The pack tells farmers what benchmarking is, how to choose the most suitable service provider, and how to act on information when they have it, said IGD chief executive Joanne Denney-Finch, who is on the FCC steering group.
"Benchmarking is simply the exchange of information in order to identify standards and help farmers measure themselves against the competition, both at home and overseas."
A survey of 1,200 farmers recently conducted by the centre revealed 86% wanted more information on benchmarking, she said.
Other projects, including analysis into the red meat supply chain, a project helping 10 UK companies in the horticultural sector (including potatoes) compare their performance against international competitors, and work to help farmers access data on consumer trends, were also "well under way", she added.

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