Sir; Farming matters - that was the message loud and clear to retailers, consumers and government alike at the NFU conference.

This year the focus was on engaging with the next generation of farmers - the industry's future. With the NFU website and communications striving to reach members, it is vital we connect with the farmers of tomorrow.

The NFU is working harder than ever to get a fairer deal for farmers. We need to be bolder in shouting about our successes. We produce some of the best food in the world, to the highest welfare standards, with the toughest environmental principles.