FDF deputy director general Martin Paterson said: "Food and drink manufacturers take a very responsible view of their relationships with children and marketing partners. There are already rules governing children's advertising."
He was responding to comments made in the Consumer Association's Consumer Policy Review. Editor of the CPR Darren Neville said: "Children are treated by the food industry as potential consumers and a source of pressure on parents. They are bombarded with marketing and advertising for what are often unhealthy foods."
He called on the Food Standards Agency and the DoH to tackle the issue through means such as a national nutrition strategy or better labelling. He also urged manufacturers to stop advertising fatty, sugary or salty foods and to limit the use of such ingredients in children's products.