Upmarket ready meals retailer Fech has closed less than a year after opening.
The company, established by Paul Barry, had one 330 sq ft shop in Winchester High Street and was inviting retailers interested in the proposition to contact it with a view to clinching franchise deals. It was targeting Kingston, Dorking and Guildford as possible areas in which to establish a foothold.
Fech sold frozen meals at premium prices, prepared by gourmet chefs and targeting 30 to 55-year-olds looking for an alternative to mass-produced supermarket ready meals (‘Fech seeking retail outlets’, The Grocer, September 11, 2004, p12).
A spokeswoman for Hampshire Fare, the regional food group that helped link up Fech with local suppliers, said: “The business was doing really well. Paul had a great product and some fantastic ideas, but we see this sort of thing all the time.”
She said retail start-ups often crashed because of initial outlay costs, particularly rates for premises.
Barry was unavailable for comment as The Grocer went to press.