The company, established by Paul Barry, had one 330 sq ft shop in Winchester High Street and was inviting retailers interested in the proposition to contact it with a view to clinching franchise deals. It was targeting Kingston, Dorking and Guildford as possible areas in which to establish a foothold.
Fech sold frozen meals at premium prices, prepared by gourmet chefs and targeting 30 to 55-year-olds looking for an alternative to mass-produced supermarket ready meals (‘Fech seeking retail outlets’, The Grocer, September 11, 2004, p12).
A spokeswoman for Hampshire Fare, the regional food group that helped link up Fech with local suppliers, said: “The business was doing really well. Paul had a great product and some fantastic ideas, but we see this sort of thing all the time.”
She said retail start-ups often crashed because of initial outlay costs, particularly rates for premises.
Barry was unavailable for comment as The Grocer went to press.