The firm currently has one 330 sq ft shop in Winchester High Street selling frozen food prepared by gourmet chefs, but Fech founder Paul Barry said: “We want to franchise out the concept and we’re in discussions with a few people about rolling it out. It would be great if we could have another two stores in the coming year.”
Barry said he believed there was a definite place for a gourmet ready meal provider in affluent areas, run perhaps by independent retailers who were just starting out. He said: “Our target consumers are people aged 30-55 who can cook, but who perhaps have busy social lives and don’t always have the time.”
He said they were also the sort of people who would deliberately avoid mass-produced supermarket ready meals. Consequently, food sold at Fech outlets would command premium prices.