The firm currently has one 330 sq ft shop in Winchester High Street selling frozen food prepared by gourmet chefs, but Fech founder Paul Barry said: “We want to franchise out the concept and we’re in discussions with a few people about rolling it out. It would be great if we could have another two stores in the coming year.”
Barry said he believed there was a definite place for a gourmet ready meal provider in affluent areas, run perhaps by independent retailers who were just starting out. He said: “Our target consumers are people aged 30 to 55 who can cook, but who perhaps have busy social lives and don’t always have the time.”
He said they were also the type of people who would deliberately avoid mass-produced supermarket ready meals. Consequently, food sold at Fech outlets would command premium prices.
Stores would ideally be situated off the high street in well-to-do towns, said Barry. “When we were setting up the concept, we looked at Kingston, Dorking and Guildford.”