Ferrero is planning concentrated marketing campaigns for its confectionery portfolio in the run up to Christmas, with TV advertising for its major brands. A £1.2m TV and press ad campaign for Kinder Surprise will kick off in mid September and run through to the end of October, backed by internet activity. Angel and devil toys join the Kinder range, along with Christmas Balls containing a new range of big construction toys. Seasonal limited edition Snowman, Star and Santa four-egg packs are also back (rsp: £1.89). Perennial boxed chocolate star Ferrero Rocher is to get a new £3m TV ad during October and November. Its Christmas range will again include the Christmas Bell pack as well as the year-round four, 16, and 24-sweet Pyramid packs and combined 26-sweet boxes of Ferrero Rocher and Mon Cheri. According to the company, the boxed chocolate sector, which it values at more than £550m, is the only one showing significant growth in the £2.7bn chocolate confectionery market. Kinder Bueno countline will also be back on TV screens in September, in the second wave of the brand's £3m support campaign. {{P&P }}