The plans follow an increase in FFB’s annual government funding, which was awarded in May last year. The organisation will receive £1m for each of the next three years.
Jane Wakeling, FFB regional food and drink manager, said the strategy focused on three areas: trade development, consumer awareness and business competitiveness.
She said FFB would prioritise developing business within the food service sector through supplier seminars and a presence at shows such as February’s Hotel Olympia in London. She added: “There will be a programme building on and establishing relations with UK multiples through joint events such as meet-the-buyer days. We will draw up a best practice guide on distribution and pilot a benchmarking exercise with five suppliers to look at ways they have developed their businesses and how we could better support them.