Consumers in Hong Kong are being given the chance to taste hundreds of new British products as part of a three-week, £60,000 promotion running in the territory's top food hall. Great ­ which is part of the Park n Shop chain ­ is running the promotion until May 12. The massive consumer promotion ­ dubbed Experience the Great in Great British Food ­ has been organised by Food from Britain with the backing of Trade Partners UK. It is one of the biggest generic promotions of its kind to be run in support of British food and drink. Great already lists hundreds of British products, but has taken on 800 new lines from 40 new suppliers for the promotion. Although the promotion only kicked off at the end of last week, interest has proved to be so high that some products are already being re-ordered. And FFB hopes that at the end of the promotion some of the lines new to the Hong Kong market will be listed permanently by Great, which is seen as Park n Shop's incubator for new food and drink ideas. {{NEWS }}