We're Homegrown Too is the message being shouted by Filco Supermarkets in an attempt to raise £100,000 for vulnerable children in Wales.

Filco has joined forces with the Welsh children's charity Tros Gynnal to highlight its ethos of sourcing local produce.

Over the next 18 months, activities will take place in and around Filco's supermarkets, including a half marathon that 60 members of staff will take part in and that will be videoed for YouTube to raise sponsorship. The campaign coincides with Filco's 65th anniversary.