Finnish convenience store operator Kesko Food has announced it is testing a new concept for its K-market neighbourhood stores to focus on offering easy food solutions to shoppers.

The first K-market following this new concept has opened in Rusko, and it will consist of 30% private-label ranges, which is greater than the 15% found in other K-market stores.

The stores will also offer greater levels of self-service and a selection of ready-to-eat items.