Britvic is launching a £2.5m Autumn Fun campaign to create a bang behind its Robinsons squash brand.

TV ads, a national door-drop campaign and instore and online activity will drive the push, culminating in Robinsons’ sponsorship of two high-profile firework events in November.

During the six-week campaign, which kicks off on Monday (October 4), 1.5 million leaflets with money-off vouchers and stickers will be delivered to homes nationwide.