The organic sector needs a universally recognised European symbol developed by the EU to banish consumer confusion. That was the message at the German-organised Biofach show in Nuremberg last week. Organic companies and retailers said it was time for a standardised symbol to take over from the multitude which feature on most organic products manufactured in Europe. Some products have as many as three symbols on their packaging. Despite the benefits of having one, clear label to indicate products are certified as organic, many fear the industry is far from achieving this. "For accreditation bodies, displaying their brand iscrucial ­ they don't want to lose that exposure," said Christian Keller, who runs an organic dairy co-operative selling cheese throughout Europe. He said any new symbol would be added to those already on pack, and thought it would add to the confusion rather than alleviate it. In Germany, however, nine accreditation bodies are being forced to bow to the new OKO symbol, set up by their regulator the Association of Organic Agricultural Products, and CMA, the German food industry marketing body. Accreditors, retailers and producers are said to have resisted its launch. One manufacturer said: "The accreditation bodies do not want their branding to disappear from the pack, and we have to pay double ­ once for accreditation and then for the new symbol." {{NEWS }}