The first 3D virtual farmers market is now open for business.

The site, which allows consumers to browse 45 virtual stalls, aims to bring the farmers market experience to the web. The idea was the brainchild of Carter Food House boss Marcus Carter, who said consumers wanted to know who was behind their food.

“The Virtual Farmers Market gives consumers the opportunity to buy direct from the producer,” he said. “Seeing the face behind the food is more important today than it has ever been.”

He added: “To be able to connect remotely, by using the internet, with the people who make what we eat, enables consumers to get a sense of trust before buying.”

The Grocer recently revealed that the project had a minimum spend of £35 to £40 and a substantial delivery charge of £12.

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First virtual farmers’ market sets out stall (12 December 2009)