Fisherman’s Friend is trying to show its friendly side with a £750,000 campaign.
National and specialist press advertising plus six-sheet outdoor posters will promote the new Cherry Menthol flavour, which has no added sugar.
Cherry will be positioned as the ‘new friendlier flavour’ in the campaign, which runs from October to March. Three new ads will be introduced including - ‘A sheep in wolf’s clothing’ and ‘For beginners’.
The campaign is supported by national consumer sampling plus a regional door-to-door sample drop for the new cherry flavour - sold in the UK by Jenks Sales Brokers.