Coca-Cola is adding extra vitamins and minerals to its revamped Five Alive range as it aims to build share in the growing juice market.
Previously positioned as a children's juice, the new look range will target the whole family with three new five-fruit combinations in Tetra-pak cartons with updated graphics.
On shelf next week, all the newcomers contain vitamin C and have no artificial flavours, colours or preservatives. Citrus Burst combines calcium with orange, lemon, grapefruit, tangerine and lime, while Berry Blast has apple, blackcurrant, grape, raspberry and strawberry with zinc. Tropical Hit contains folic acid, orange, apricot, guava, mango and pineapple.
Support will include outdoor and press advertising and nationwide sampling.
The range comprises 250ml and 1 litre resealable cartons, 4 x 1 litre Citrus Burst multipacks and 6 x 250ml multipacks.