Sales have reportedly more than doubled at the first Wilsons store since it was bought from a former Londis retailer in Hungerford, Berkshire, 15 months ago.
Within the past two months, two more stores have opened in Stokenchurch, Buckinghamshire and Birmingham, with another due for the end of this month.
Managing director James Hope said he planned to use the experience gained from 10 years in senior business acquisition roles at Alldays, T&S, Dillons, One Stop, Woolworths and The Co-operative Group to expand his chain with Nisa-Today’s.
He said: “I am really looking forward to next year as we have identified another four opportunities, two of which are already in solicitors’ hands.
“At the moment we are operating in central England as we don’t see much competition for us, apart from some of the co-operative stores, so for the time being we will be concentrating our business and its expansion there.”