Bacardi-Martini hopes to strengthen sales of its Bacardi Breezer spirit spin-off Twist with a sampling campaign.

The company said the drive, which runs at Gatwick airport throughout this month, targets 18-24 year old drinkers heading for party-destinations such as Ibiza and Ayia Napa.

Sampling will focus on the drink’s flexibility as it can be served long with a mixer or neat and consumed as a shot.