Nick Hudson, Paul Robinson and Nigel Kay will head the three new sector-specific units, which replace the company’s marketing department and will be supported by a sales development and admin team.
Hudson becomes the director for grocery, multiples and co-op. He was promoted from national account controller.
Robinson, also a national account controller, has been promoted to unit director for distributive, wholesale and foodservice after 21 years with Food Brokers.
Kay, national account controller with Food Brokers for the past two years, will head the third unit, which covers convenience and impulse.
Chairman and MD Victor Cracknell said: “This new organisational structure will take us forward and offer our clients a stronger and more efficient sales and merchandising framework than ever before.
“Clients will enjoy direct operational contact through newly appointed business unit directors as we focus on the primary selling function and provide enhanced sales focus, and improved distribution, visibility and market share.”