from Clare Cheney, director general, Provision Trade Federation
Sir; I think the Food Standards Agency's recommendation to allow businesses to design their own labelling schemes based on core elements makes sense.
The per serving element is essential if consumers are going to be able to make any practical use of the information in relation to their overall daily diet.
The FSA appears to have recognised that they were never going to persuade the whole industry to adopt precisely the same labelling format.
Allowing a degree of flexibility has enabled the FSA to recognise some of the existing schemes as acceptable when they would not have if they had stuck to a more prescriptive approach.