The first tranche of advertising support for Britvic Soft Drinks' Juice Up breaks on August 7 with a £1.5m TV campaign targeted at older kids and teenagers. The docusoap style ads show three 14 year old kids dealing with real life problems. Britvic marketing director Andrew Marsden says it is "advertising for kids, not just more run-of-the-mill advertising to kids". The broadcast schedule includes The Bill, Hollyoaks, The Simpsons and Sabrina The Teenage Witch for the ads' four week run. Marsden added that Juice Up ­ Britvic's answer to Sunny Delight ­ has had a positive response "and we are confident it will re-energise the fruit drinks sub category, drive market value and increase customer profit". {{P&P }}