US organic and health foods retailer Whole Foods Markets has moved north of the border into Canada. A 40,000 sq ft store will open in an upmarket district in Toronto in May, with a second to follow in Vancouver. The Canadian organic food market is growing rapidly, making Canada an obvious choice for Whole Foods' first foray outside its home market, said the company. Whole Foods operates 128 stores, from Florida to the mid -west. While not everything is strictly organic, it is produced to strict welfare and environmental standards. Over the 20 years, turnover has grown from zero to about $2.3bn. Whole Foods' marketing director Camille Krupa said: "The logic behind Canada is that there is a trend here for people to be concerned about health and wellness." Canada's largest grocery chain Loblaw has recently introduced a Natural Value section into its stores, but there are no standalone operators to compete with Whole Foods. {{NEWS }}