Confectionery specialist Fox’s is adding to its Glacier range with the launch of Fox’s Glacier Cranberry Fusion next month.
The 200g bags (rsp: £1.10) will contain three flavours of boiled sweets - cranberry fused with blackcurrant, raspberry and apple - and will be available across the multiples, cash and carries and wholesalers.
Emma Gilbert, Fox’s senior brands manager, said the product had been designed to capitalise on the popularity of cranberry.
Fox’s also hopes to take advantage of the trend towards natural products as Cranberry Fusion is made with real juice, contains no artificial colours and has added vitamin C. It will also re-launch it’s Fox’s Cubs chewy children’s sweets.